Launching extend Academy

Introducing extend Academy

Today we're launching extend Academy, an academy dedicated to artificial intelligence, born from a belief that technology has opened a new chapter in what people can achieve and create.

Since extend was founded in Riyadh in 2012, technology has been central to how we work: we explore what's new and turn what we learn into practices, solutions, and knowledge the whole market can benefit from. And from day one, a single conviction has driven us: technology should bring organizations closer to people.

As technology's role in business grew, so did our ecosystem, which now offers two platforms: extendad for planning, managing, and monitoring creative campaigns, and extend Academy for teaching individuals, teams, and executives how to put AI and modern technologies to work.

It started with a question

AI has started a new technological race. How do we make sure that we, as Saudis and Arabs, are at the forefront?

That question is where the Academy began. AI has changed the rules of the game: one person can now build platforms and applications, bring to life ideas that once required bigger teams and budgets, and deploy agents to handle routine and non-routine tasks alike.

An opportunity this big won't wait for anyone, and we wanted to play our part in making sure it reaches our market, in our language and on our own terms.

Our role at extend Academy goes beyond teaching people how to use the tools in front of them. We give them the ability to finally get to the things they'd been putting off: the idea there was never time for, the project that lacked resources, the ambition that ran into the limits of time and technology.

We help professionals and teams understand AI tools and put them to work in their jobs and projects, delivering practical AI knowledge grounded in real work, from developing ideas and products to automating tasks and boosting productivity.

That belief shapes our goal: to enable Arabs and Arabic speakers to lead the new era of AI, building solutions, products, and businesses that serve the region and the world.

What sets extend Academy apart

• Arabic first: content in Arabic that understands our market, our needs, and the way we work.
• Hands-on learning: your team builds while they learn, and walks away with tools they can use right away.
• Grounded in your work: examples and applications drawn from your day-to-day.
• Simple language: clear, straightforward explanations that make sense to technical and non-technical people alike.
• Live sessions: at your offices or online, with open time for questions.
• Trainers from the field: people who built and launched real products used by millions in the Kingdom, like Ninja, Haraj, Jahez, and Mrsool.
• Continuously updated content: keeps pace with AI tools as they evolve.
• Tracking and measurement: a dashboard showing each employee's progress, with ready-made reports for management.

What we offer

Learning programs open to everyone through the extend Academy platform, organized into three tracks: the Founders track for those who want to build their product and break into the market fast, the Productivity track for those who want to save time and put AI agents to work on their tasks, and the Leadership track for those setting the AI strategy of their organization.

Beyond the platform's programs, we design custom learning programs tailored to each organization's needs, its teams' goals, and the nature of its work: department-specific training with dedicated content for marketing, sales, HR, and operations, programs built around your teams' actual needs and real work, and a direct support channel open to your team throughout the program.

Bringing technology closer to people, and people closer to their potential

This is extend Academy: a natural extension of how we have worked from the beginning, and our answer to the question of this moment.

Register for the Academy's programs at extendacademy.sa