Consolidating Lavad, Spex, FoodiesBlock, and World Edge Under extend

We're bringing four of our agencies together under one name: extend. Lavad, our influencer marketing agency; Spex, our performance media strategy and buying agency; FoodiesBlock, specializing in culinary content creation and creative production; and World Edge, our production agency, now all operate as extend.

This move is part of the strategy we announced earlier this year with the launch of extend Platform, which brings our agencies and technology products together on one platform across the marketing workflow. The platform connects the work from planning and content creation through campaign execution, management and distribution across channels, to monitoring, measurement and ongoing performance optimization.

We made this decision to create greater value for our clients by reshaping how marketing work is delivered, in response to changes in the industry and the way leading marketing teams now operate. Rather than treating strategic planning, creative content, influencer marketing, media buying, distribution and measurement as separate processes, we bring these capabilities together through one operating and technology model. This allows data and context to carry across the campaign, strengthening how each stage informs the next and how the work performs against its objectives.

We see this as a fundamental shift in how marketing work gets done in the age of AI. Clients increasingly expect decisions grounded in data rather than assumptions, and measurable outcomes rather than impressions. In this model, each stage of the work no longer starts from scratch. The knowledge built over time around a brand, its audience, objectives and past performance becomes shared context that carries from planning to execution, and from execution into measurement and optimization.

We believe this context should be built once, within one company and through standardized processes and data. That belief is reflected in the service model we operate today, built around three core capabilities: product and experience design, campaigns and activation, and measurement and optimization. These capabilities are powered and managed through extend Platform, giving our clients broader and easier access to the capabilities they need within one connected model spanning strategy, execution, data and measurement.